E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
adding advertisements to e-mails sent by other companies to their customers, and
sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.
ADVANTAGES
E-mail marketing (on the Internet) is popular with companies for several reasons:
A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
An exact return on investment can be tracked (”track to basket”) and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.[2]
The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
An advertiser is able to “push” the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
Advertisers can generate repeat business affordably and automatically.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
Over half of Internet users check or send e-mail on a typical day.[3]
Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.
E-mail marketing is paper-free
Friday, January 16, 2009
E-mail Marketing
PPCs ???????
Pay per click advertising or, PPC advertising, is an arrangement in which webmasters (operators of Web sites), acting as publishers, display clickable links from advertisers in exchange for a charge per click. As this industry evolved, a number of advertising networks developed, which acted as middlemen between these two groups (publishers and advertisers). Each time a (believed to be) valid Web user clicks on an ad, the advertiser pays the advertising network, who in turn pays the publisher a share of this money. This revenue-sharing system is seen as an incentive for click fraud.
The largest of the advertising networks, Google’s AdWords/AdSense and Yahoo! Search Marketing, act in a dual role, since they are also publishers themselves (on their search engines). According to critics, this complex relationship may create a conflict of interest. For instance, Google loses money to undetected click fraud when it pays out to the publisher, but it makes more money when it collects fees from the advertiser. Because of the spread between what Google collects and what Google pays out, click fraud directly and invisibly profits Google.
What Is Money ????????
Money is anything that is generally accepted as payment for goods and services and repayment of debts.[1] The main uses of money are as a medium of exchange, a unit of account, and a store of value.[2] Some authors explicitly require money to be a standard of deferred payment.[3]
The term “price system” is sometimes used to refer to methods using commodity valuation or money accounting systems.
The word “money” is believed to originate from a temple of Hera, located on Capitoline, one of Rome’s seven hills. In the ancient world Hera was often associated with money. The temple of Juno Moneta at Rome was the place where the mint of Ancient Rome was located.[4]. The name “Juno” may derive from the Etruscan goddess Uni (which means “the one”, “unique”, “unit”, “union”, “united”) and “Moneta” either from the Latin word “monere” (remind, warn, or instruct) or the Greek word “moneres” (alone, unique).
Network affiliate
In the broadcasting industry (especially in North America), a network affiliate (or affiliated station) is a local broadcaster which carries some or all of the programme line-up of a television or radio network, but is owned by a company other than the owner of the network. This distinguishes such a station from an owned-and-operated station (O&O), which is owned by its parent network.
In the United States, Federal Communications Commission (FCC) regulations limit the number of network-owned stations as a percentage of total market size. As such, networks tend to have O&Os only in the largest media markets (eg. New York City and Los Angeles), and rely on affiliates to carry their programming in other markets. However, even the largest markets may have network affiliates in lieu of O&Os. For instance, Tribune Broadcasting’s WPIX serves as the New York City affiliate for the CW Television Network, which does not have an O&O in that market. On the other hand, several other TV stations in the same market — WABC (ABC), WCBS (CBS), WNBC (NBC), WNYW (Fox) and WWOR (MyNetworkTV) — are O&Os.
In Canada, the Canadian Radio-Television and Telecommunications Commission (CRTC) has significantly more lenient rules regarding media ownership. As such, most television stations, regardless of market size, are now O&Os of their respective networks, with only a few true affiliates remaining. The Canadian Broadcasting Corporation originally relied on a large number of privately-owned affiliates to disseminate its radio and television programming. However, since the 1960s, most of the CBC Television affiliates have been replaced by network owned and operated stations or retransmitters. CBC Radio stations are now entirely O&O.
While network-owned stations will normally carry the full programming schedule of the originating network, an affiliate is independently-owned and typically under no obligation to do so. Affiliated stations often buy supplementary programming from another source, such as a syndicator or another television network which does not have coverage in the station’s broadcast area, in addition to the programming they carry from their primary network affiliation.
Affiliate marketing
Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partners.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies
Friday, December 26, 2008
Search engine optimization
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
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